It’s where your customers are!
So why WhatsApp?
How are your other channels doing for you?
Getting any 90% + open rates?
How are those current ROI’s looking?
In a recent study by a leading messenger marketing company, utilising internal data, it was established that 10 million people have subscribed to at least 1 messenger newsletter by October 2018. Unsurprisingly, the overwhelming majority subscribed via WhatsApp.
A significantly fewer of them subscribed over Facebook Messenger, like single digits, even fewer on Insta App. The last 3 combined covered 1/10th of the landscape collectively.
With an average open rate of “95% within the 1st 15 minutes”, WhatsApp is the communications elephant in the room.
And we have just given it a trumpet.
Enjoying average click through rates in the 30 percentiles, with a Churn Rate of less than 0,01%, it would be foolish to not have a conversation, via chat, off course….
If you want to know more about how you can benefit from engaging with your internal or external customers using WhatsApp, please click on the link below.
The ConverCom Team